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Subject:   Harley-Davidson rolls out 2009 models
Name:   The Business Journal of Milwaukee
Date Posted:   Jul 22, 08 - 2:18 PM
Web Page   http://www.bizjournals.com/milwaukee/stories/2008/07/21/daily22.html
Message:   Harley-Davidson Motor Co. rolled out its new 2009 models Tuesday, including seven Touring models on an all-new chassis designed to offer a more responsive ride and greater comfort.

The Milwaukee-based motorcycle manufacturer also added the V-Rod Muscle, featuring its sweeping side-pipe exhaust, to the company's power cruiser VSRC line. Two other models, the Dyna Street Bob and the Heritage Softail Classic, will receive a significant styling make-over for 2009.

The new Touring model design combines a new frame, swingarm, wheels and tires, plus redesigned exhaust and engine mounting.

"Under the skin, our 2009 Touring models are essentially new motorcycles," said Bill Davidson, Harley-Davidson vice president, core customer marketing. "There is likely no profile on the American road more distinctive than that of a Harley-Davidson Touring motorcycle, and we were able to retain the character of each model while significantly improving the riding experience in many ways."

The 2009 Dyna Street Bob design includes a newly chopped rear fender, blacked-out powertrain and an LED taillight from an old school custom. Harley-Davidson stylists also updated the popular Heritage Softail Classic, adding taller handlebars, a redesigned console and optional chrome aluminum profile laced wheels with wide whitewall tires.

All Sportster and FX models, except the Dyna Fat Bob, have a new front fender that better matches the radius of the front tire, closing the gap between fender and tire for a cleaner look.

Harley-Davidson (NYSE: HOG) will also offer six new color combinations for 2009, plus three custom color combinations.
   


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