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Acceptable sound quality for music CDs

My friend is a Ukrainian singer/songwriter, she has recorded a debut album and is just about to get the CD artwork done and 500 copies pressed.

All tracks are sung in Russian or Ukainian; hence, they will be sold only in small, specialist (east-European) shops in the UK.

In my limited understanding, 'red-book' quality is the very highest. But is 'wav' quality good enough? Would you pay good money for a new music CD that was produced in 'wav' sound quality?

Thanks if any of you fountains of wisdom can splash in this direction :)

Country UK